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Strategy-on-a-Page

My recent strategy jobs have given me a few insights.  The first was that successful strategy delivery requires focus.   If you want significant improvement in 18 months – then as a business you need to decide what ‘4 big things’  you need to deliver in the next 9 months.   Why 4?   Because it is not 10, or 18, or 25 !   Unlike other consultancies who are paid for reports, I am usually paid for delivery.  Delivery requires focus.

  • Businesses do not have the management bandwidth to deliver a larger number of initiatives.
  • Focus turns attention to ‘game changers’, nice to have’s are dropped.  
  • Selection forces better definition of initiatives – joined up, end-customer outcomes focused
  • Focus ‘ups the ante’ for delivery; this helps kill other projects freeing up resources & investment

Finally – strategy definition becomes easier and quicker (weeks not months).  

The game changers are usually well known within a business.  Exhaustive market analysis takes time and usually only confirms actions to be taken rather than revealing others.  What I delivered was a clear articulation of, and shared commitment to, the game changers within the board and the leadership team – i.e. a Strategy-on-a-Page.

My clients have both benefited from being able to clearly and simply describe their business and their plans.   The best businesses have a very uncomplicated story to tell.  The trick is being able to articulate the essentials and using this to get everyone on board – customers, staff and shareholders.

 

Comments

Trackback from Jay
Time October 24, 2014 at 10:41 am

.

tnx for info!!

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